Monday, September 29, 2008

To duplicate or not

Does your upline tell you your efforts must be duplicatable? If you can’t duplicate your efforts for 100 people, then you should rethink your strategy. I agree with this statement. Well, at least most of it.

It is important to have parts of your business that can be duplicated by your organization. Duplication is important in any network marketing business, but don’t let it stop you from exploring other options.

I will give you an example. When I began my network marketing career, my children were ages 1, 3 and 9. I had a full time Corporate America job, so I worked 40 plus hours per week.

Now, could I duplicate the efforts of someone who worked their network marketing business full time and didn’t have those time constraints? No, of course not. My time was much more limited. So, I had to find avenues which worked for me. I had to leverage my time. And I had to turn outside of my upline to figure out how to do just that.

Another example. Because I had a good full time income, I had a budget from day one for advertising and marketing. Is that always the case for people who start out? Of course not. Some have a budget, some don’t. There’s a great saying. What you lack in money, make up in time.

As a network marketing coach and trainer, I explored many things. Some worked and some didn’t. But I knew if I was going to be successful, I needed to have a “buffet” of ideas to pass down to my organization. Building on a budget is important, but everyone’s budget is different. And if you are going to succeed as a leader in this industry, you must have ideas that fit.

So, be careful about duplication. Yes, duplicate any areas you can, especially in the beginning. But don’t be scared to explore other ideas and options. When you look at successful MLM leaders, each of them found success, but in different ways.

BELIEVE Success!

Lisa Willard

Thursday, September 25, 2008

Three keys to MLM Leadership

As a MLM Leader, you will always have drive and ambition. And probably more so than most of the people in your organization. The old saying, “You can lead a horse to water, but you can’t make him drink” is so true. Building a MLM organization takes patience.

Some people will take action and some will not. For those who don’t take action, still love them for who they are but spend your time with those that share your take action spirit.

Network within your network. Successful MLM leaders have learned to intervene in their lower levels to ensure their organization keeps growing. When you recruit an energetic and talented leader, do you stop there? You shouldn’t. Begin forming leaders with their leaders. Go out of your way to build relationships further down the chain of command. Work with them and help grow their organization.

Follow up is key. Instead of pressuring your prospect to join you, be available. Refer him to third party resources, such as books, videos, and websites that will bring value, answer questions and reveal the power of the Network Marketing industry. Stay in touch with your prospect. You never know where it will lead or who he will lead you to.

Partner Up! Did you know married couples not only live longer, but also succeed more readily in business? So, what does this mean to you as a network marketer? Partner your people. Yes, a husband/wife team is great. But, many times you have one person on board. Choose a running mate. Everyone needs a running mate, someone to encourage them, counsel them and communicate with them.

BELIEVE Success!

Lisa Willard

Monday, September 22, 2008

Network Marketing and flexibility

In Network marketing, it’s important to remain flexible in the pursuit of your MLM goals. When you have a vision, you know what needs to be done. But often you don’t know how to do it.

So, it’s important to learn from your upline as well as other MLM masters who have what you want. While studying others, it’s important to find your own niche. By this, I mean find what works for you and what doesn’t. Every method may not be for you. But if you remain flexible and focused you will find what does.

By remaining flexible, it allows you to shift directions when necessary. Never lose site of your goals. Always know what you are working for each day. But don’t allow those goals to become so rigid that you can’t make a mid-course correction when needed. Duplicate what you can and pass duplication down to your organization. But remember, each person is different.

Be ready at any time, to make slight adjustments or corrections to keep you on the path to achieving your next goal.

BELIEVE Success!

Lisa Willard

Wednesday, September 17, 2008

How to take your Blog to the next level

What are your goals with your blog? Are you ready to take it to the next level? If so, here are 10 things to do now.

1. If your blog is about your business. Treat it like that. Promote it. Build it. And deliver unique content.

2. Use a personal voice. There’s know point in blogging if it isn’t written in your words. Keep it useful, but in a personal voice.

3. Keep your blog postings tight. By this I mean, are there extra words? Are there unnecessary words? If so, remove them and make your posts clear and concise.

4. Link to others. Get outside of your competition. Look at what others are doing. Link to them and give your readers other areas of value to explore. They will appreciate you.

5. Vary your posts length. If you write a lengthy post, follow up with one that is brief to avoid reader fatigue.

6. If you are promoting your blog in various places like Twitter or Facebook. Do so by pointing to relevant, helpful information. Don’t just drop your link into the stream of traffic.

7. Use social bookmarking plugins like AddThis or Share This on your blog posts so that people who like your stuff can share it. And have the option to subscribe by email available on your site. More than 50% of my readers do so via email.

8. Make it easy to contact you. Let your reader know how to contact you – via email, a personal website. Don’t make them dig for this information.

9. Mix up your free offers with what your selling. If you are selling something, show it’s value. If it has helped me in my business, I don’t mind promoting it. But make sure it’s valuable and worth promoting.

10. And remember to post with honesty and integrity. If you aren’t, your readers will see through it. Yes, even on the Internet.

BELIEVE Success!

Lisa Willard

Monday, September 15, 2008

How to create an Online Social Media Networking Web

Social Media Marketing and web 2.0 is certainly the rage. But if you are just beginning and you aren’t sure where to start, here are a few tips to get you started.

In my opinion, the first marketing tool you need is a personal website. Company websites are great, but you need a tool that sells YOU. All of your marketing tools will point back to this one specific tool – your personal website.

The next step, get involved in Social Networking Communities. There are many communities to become involved with. Myspace, Facebook, Linkedin, and Ning are some of my favorites. Pick two or three of these. Create a profile and then become an active member that adds value to your community. You don’t have to belong to all of them. The key is to remain focused and consistent. Add to these as time permits.

Next, get involved with Social Content Sharing. Blogging, squidoo, hubpages, and twitter are great examples of social content sharing. Once again, start with one, and as it becomes easier and you get the hang of it, add to it.

Social Video and picture sharing are also very popular today. Youtube and Flickr are both important social video and picture sharing tools. Instead of writing an article, make a video and put in on YouTube. Just like writing an article, your video should share your expertise and create value for your viewer.

Social Bookmarking is a method for Networkers to store, organize, search, and manage bookmarks of web pages on the Internet. What are your favorite websites? Which ones have proved useful to you and your business? Bookmark those and share with your followers. StumpleUpon, Delicious and Digg are my favorite social bookmarking services.

This is a brief overview of the different ways to begin your social media marketing web. Take it piece by piece. And remember, you don’t have to do it all at once. Set yourself a goal and take it day by day and piece by piece.

BELIEVE Success!

Lisa Willard

Friday, September 12, 2008

Google loves Squidoo

Do you Squidoo? Are you a Squid? If you aren’t and you are building a business online, you want to check it out.

Writing a Squidoo lens is a great way to promote you, your hobbies and of course, your business. The great thing is you can write about many different things.

So, what is a lens? Great question.
Lenses are free to set up.
Lenses are easy and non-techy.
Lenses pay you or a royalty to great charities. Lenses can earn your money. Yes, it’s a
great revenue stream. I believe in multiple streams of income, don’t you.
Lenses build you credibility and traffic... Build a lens and send traffic to your website.
And they can be built within a few minutes or a few hours. The best part, it requires No IT department.

And Google is in love with Squidoo. Yes, get ranked on the 1st page of Google. If I can do it, so can you.

What do you write about? Well, here’s a few of my ideas.

My home town

Building a MLM team

My online business

Cooking healthy

Why a home candle business may be right for you

Now expanding in Tennessee

Energy savers

Stay tuned, I have two more in the works and I’m not stopping there.

BELIEVE Success!

Lisa Willard

Wednesday, September 10, 2008

What is MLM? Does it work? Can you really succeed?

As a Network Marketing Coach and Trainer, these are questions I come across regularly. And if you have given the MLM industry a look, you may be wondering the same thing.

When I began my home business search over three years ago I was very skeptical. There is just so much hype on the Internet, I didn’t know what to believe and what not to.

But everything I looked at kept leading me back to MLM and Network Marketing. I decided I needed to really educate myself and research this industry. I knew I needed to really find out What is MLM? I knew I wanted what MLM could give me. I wanted freedom. I wanted time freedom, financial freedom, and the ability to design my future.

So, what is MLM? MLM stands for Multi Level Marketing. Another term is Network Marketing. MLM is a system of marketing and delivering products or services directly to the end user. Goods or "services" are moved through a network of distributors. It cuts out the middle men and it's an industry that can change your life.

It's fun, rewarding and life changing. So get involved, get committed and take action.

Here’s what else I found.

Commit 3- 5 years to your MLM business.
It takes hard work and focus.
MLM can change your life.
MLM is an earn while your learn industry.
Most start out part time in this industry.
Set your own schedule.
Success is within each of us.
Your success depends on YOU.
Mindset is everything in MLM.
Business growth = personal growth
Everyone you joins MLM has the same opportunity to create success.
Make new friends.
Set your own schedule.

MLM can change your life if you have the desire and the commitment to succeed.

Read more about what is MLM and why this industry may be just what you are looking for at While you are there, leave me a comment and rate my lens. I value your feedback.

Monday, September 8, 2008

How to be a Responsible Network Marketing Sponsor

When someone joins you and your business, what’s the first thing you do?

Hopefully, you pick up the phone and welcome them. So what’s next?
Find out their goals, their dreams and their visions for their new business.
Together, design an action plan to start reaching those goals.

Responsible sponsoring means developing a relationship, a partnership.
And this evolves over time.

It doesn’t mean you build their business for them, but you can empower them
by providing tools, resources, ideas and guidance.

Check in once a week for the first couple of months. Reassure them that you are
there and are available for questions and guidance. This also let them know
what is expected of them as they develop into a leader and a sponsor. And it creates
duplication within your organization.

Some will require more guidance, some will require little. Be flexible and willing to adapt to different people and their needs.

Sponsoring and sharing in their excitement is one of the best things about Network Marketing. So, approach each new distributor with positive energy and help them become wildly successful!

BELIEVE Success!

Lisa Willard

Friday, September 5, 2008

Network Marketing Success

1. In order to have success, you must be willing to do things to create success. Be a successful person from day one. Know that success is within you.

2. Personal growth is vital to your business growth. Be the one that commits to developing yourself and increase your chances of big results.

3. Surround yourself with like-minded people. Many will tell you that Network Marketing is hard or it’s a scam. When people tell you this, is it from their own personal experience? You are talking to someone who has zero experience in Network Marketing or someone who struggled. Just because it was their experience, it doesn’t have to be yours.

4. Your success is up to YOU. It’s not your sponsor’s or uplines responsibility. Yes, if you have the correct sponsor, you should be getting guidance, but ultimately your success is your responsibility.

5. Keep it simple. Network Marketing is about finding a few customers. Finding a few distributors. Helping your distributors do the same.

6. Know there is a pipeline. Know you need to put your business in front of people each day. And the person that joins you today, probably isn’t the person you talked to today. In fact, it’s probably someone you spoke to last week or last month. Understanding this, can help you avoid frustration in the early days.

7. Don’t compare yourself to others. Everyone has different time constraints and challenges. Know what yours are and work around them. Focus on your success, not the challenges.

8. Have fun. If your not having fun in your network marketing business, then you are either in the wrong business or going about it the wrong way. My favorite place to call leads is on my deck in the back yard while watching the kids play.
Show people you are living the life of your dreams.

BELIEVE Success!

Lisa Willard

Wednesday, September 3, 2008

Internet Marketing - How to Get Started

Internet Marketing. How do you get started?

Using the Internet to grow you MLM business is potentially huge. But, where do you start? Below are a few basic steps to help you get started.

1. Create a Lead Capture Page or take it a step further and develop a personal website. Capture these leads so you can build a prospects list.

2. Begin a marketing campaign. Start with one or two of the common Internet marketing locations. You can begin at Social Marketing sites, message boards, web advertising, etc.

3. Always lead with value. Never pitch or sell.

4. Monetize. Look for ways to generate cash-flow. Offer e-books, affiliate programs, calling scripts or anything that your prospect would want.

5. Keep yourself in front of your prospects By providing value through emails and newsletters, your prospects will look forward to your information. And pick up the phone. Don’t leave the phone out of the equation. The Internet can leverage your time, but it shouldn’t take the place of personal phone contact. And remember, if someone doesn’t join you today, their situation may change in the future. Be the one they turn to.

BELIEVE Success!

Lisa Willard

Monday, September 1, 2008

Train your MLM Team and Keep Them

At some point in any Network Marketing business, you will wake up and say who am I going to talk to today. Knowing how to get your team members through this point in their business is key. It can make the difference between having a successful team where people stay with you for years or having a revolving door downline.

People need alternatives and need unique and creative ways to find fresh prospects. The old cookie cutter methods of inviting people to hotel meetings and getting up to speak to a room full of people isn’t the most appealing method to most people today.

If you get your team thinking about alternative methods, most will start coming up with their own ideas. Remember, not all methods are right for everyone. The key is to find which methods are right for which people. By giving your team a “buffet” of methods you will help them find what is right.

So, here is a great list to start from.

Internet – Use the Internet to make friends. Most important, make friends without an agenda. Network, offer advice and add value. You can do this through message boards, social networking sites, blogging, Ezines, and video marketing to name a few.

Classified Ads – It might be one of the most expensive ways to generate leads, but a well worded ad works.

Direct Mail – Another proven method, but can be costly. An effective marketing letter that is mailed to a good mailing list can be very effective.

Buttons – A method of advertising that hardly costs anything. It might sound a little silly, but it can create curiosity. It could say something like, “I make money using the Internet, do you?”

Car Signs – Your car goes with you everywhere. Even if you work FT, your car can be advertising for you while you work.

Join Clubs and Associations – Join your local chamber, Kiwanis clubs. There is a great opportunity to get to know people and share your story. Once again make friends without an agenda.

Speak at luncheons, seminars. Provide real value to your audience. Make sure it isn’t a camouflaged sales pitch.

Business cards. Keep them with you at all times. You never know where your next customer or partner will come from.

Monthly business meeting – By providing training for your local team members, you can also allow them an opportunity to invite guests. Create excitement within your team.

Trade Shows – Present yourself at a local trade show. If your main focus is to recruit, then let others know you are looking for people in that area. As you create customers in a specific area, you can then hand those over to your new partner(s)

Special discounts and offers – Make your customers feel special. Create a VIP club. Offer special discounts. Say thank you. By creating special relationships with customers, you will also gain business partners.

Product pass around – Have a product you can pass around? Then, do it. Let potential customers/prospects try it first hand FREE. Get their feedback and get them involved. Ask, What do you think?

Once again these are ideas to pass on to your team members. Get their creative juices flowing.

BELIEVE Success!

Lisa Willard