Monday, October 27, 2008

Three reasons your business isn't growing

Why isn’t your business growing? It’s a good question and one most home business owners face at one point or another. So, let’s take a look at the three reasons that could keep your business from growing to the next level.

1. The marketing for your product or service isn’t clear. Your marketing needs clarity. Can you explain in 30 seconds what it is you do? If it’s hard to explain your business, then your potential partner or customer is going to be clueless too. You won’t sell much or anything or recruit others until you can articulate exactly what you can do for potential partners and customers.

2. Your marketing lacks consistency. Do you have a marketing plan? What about a budget? Do you follow up with customers, prospects, and partners? Developing a marketing plan is key. You must have one and daily actions are required.

3. Is your marketing congruent? What about your VIP customer plan? Do you even have one? Does it all fit together? What about your identity? Do you use the same slogans and sayings on all of your pieces of information? What if Nike decided to use “Get up and go for it” on their next advertising campaign. Doesn’t make much sense does it?

BELIEVE Success!

Lisa Willard

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