Wednesday, April 29, 2009

How to Sponsor MLM Business Partners

As a Network Marketer, I used to struggle with the issue of how to sponsor business partners. I saw other people inside and outside of my company sponsoring 5, 10, 15 and even 20 people per month. And I wondered, how are they doing this? What makes this person so much better at this than me?

As I began to study and watch these people, I realized it comes down to one simple word – Value.

What value are you offering your prospect and potential business partners? When I first began in Network Marketing my mindset was……What’s in this for me? How can I benefit? Well, that was one of the first mistakes I made.

When you are talking with a prospect, what do you say? Are you really focusing on your prospect and helping them find solutions? This is all part of bringing value to the relationship you are building.

Do you say stuff like….”just sign up and I will build your business for you. You are at the right place at the right time and you will become wealthy overnight. It’s that simple.”

Or do you say…. “As your business partner, this is what you can expect from me. I will teach you everything you need to know about this business. Together, we will define your goals and put an action plan in place to help you reach your goals and I will be with you every step of the way.” Now, which mentor or coach would you really trust?

So, think about what you are offering to your potential partners. Are you creating value and showing your prospects why they should invest their time and money with you?

Building a business is about building relationships and it all starts with one little word – value.

BELIEVE Success!

Lisa Willard

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