It’s probably one of the best secrets in the Network Marketing industry today. But is it really a secret? It’s something we all should know. But sad to say, it remains a large secret to the majority of our industry.
A prospect that comes to you is substantially more valuable than any prospect you could ever approach.
There is so much difference between the two, there is no comparison. One of the reasons so many fail in our industry is because they are approaching prospects that don’t need or want our services or product in the first place. Friends, family, and the average Joe on the street doesn’t care what we are selling or doing. They do not need or want our product or need our service.
The truth of the matter is you can continue to force your message upon people and you may find an interested prospect here and there. But who wants to make 200 dials just to find 5 warm bodies to talk to. There are so many different approaches and techniques that you can master, but continuing to talk to prospects, that do not have any interest in you, your product or service will lead to network marketing frustration.
Find people that are already sold on your idea. People are looking for solutions. People are looking for someone to help them. It may be someone drowning in debt. It may be someone ready to get out of the rat race. If they continue down the same path, it will never change.
So, where do you find these people and how do you get them to come to you?
Good question. Develop an online presence. Be a person that can be trusted. Be a person that brings value to your prospect. This won’t happen over night, but in time you will be known as someone who can lead others to success. Through time and consistency, you will develop relationships and relationships lead to partnerships.
Take the time to listen to your prospect and find out what it is they really want. Invest in them. Spend time listening and discovering their wants and needs. When you can do this, When you can help them find answers, success and partnerships will come easily.
Start developing your online presence today and watch your network marketing business grow.
BELIEVE Success!
Lisa Willard
http://www.OnlineCandleTeam.com
Monday, February 11, 2008
Tuesday, January 8, 2008
Network Marketing is a journey, not a race.
I walked by a summer league baseball field the other day. I noticed a sign on the fence. A huge sign. It read ...MLB players are little league players that never gave up.
I stood there for a moment ... watching the little leaguers. They were clumsy. Uncertain and akward. But they had an interest in improving their skills. I knew that some of those little guys would some day achieve their dreams. They would be winners.In order to be a winner at Network Marketing, it takes time. Maybe even a very long time.
As a network marketer, you must realize that success doesn’t happen over night. It happens little by little each day.
Beginning your network marketing journey will be scary and awkward. You will be unsure and uncertain at times.
Allow yourself to make mistakes and learn from those. It will help you in your journey to success. As you learn, your network marketing business will grow and prosper. Everyone makes mistakes. Capitalize on them.
Feeling frustrated? That is okay too. Everyone has a bad day. Even the most successful network marketers get knocked down. However, they choose to get right back up and keep going time and time again.
Spend time on personal development. To truly succeed, you must work on yourself first! Carve out a few minutes every day to focus on YOU. Apply what you learn to your network marketing business and your personal life. It might surprise you how the two mesh together.
Think positive. Believe you can succeed at network marketing. Keep negative thoughts out of your mind. Surround yourself with positive thoughts. You need to believe in yourself before others will believe in you.
Building a business is a journey, not a race. It doesn’t happen over night. Take steps every day and you will see results.
I stood there for a moment ... watching the little leaguers. They were clumsy. Uncertain and akward. But they had an interest in improving their skills. I knew that some of those little guys would some day achieve their dreams. They would be winners.In order to be a winner at Network Marketing, it takes time. Maybe even a very long time.
As a network marketer, you must realize that success doesn’t happen over night. It happens little by little each day.
Beginning your network marketing journey will be scary and awkward. You will be unsure and uncertain at times.
Allow yourself to make mistakes and learn from those. It will help you in your journey to success. As you learn, your network marketing business will grow and prosper. Everyone makes mistakes. Capitalize on them.
Feeling frustrated? That is okay too. Everyone has a bad day. Even the most successful network marketers get knocked down. However, they choose to get right back up and keep going time and time again.
Spend time on personal development. To truly succeed, you must work on yourself first! Carve out a few minutes every day to focus on YOU. Apply what you learn to your network marketing business and your personal life. It might surprise you how the two mesh together.
Think positive. Believe you can succeed at network marketing. Keep negative thoughts out of your mind. Surround yourself with positive thoughts. You need to believe in yourself before others will believe in you.
Building a business is a journey, not a race. It doesn’t happen over night. Take steps every day and you will see results.
Monday, December 31, 2007
2008 - Happy New Year!
This is one of my favorite times of the year. As 2007 comes to a close, it's time to reflect on the good things that happened. What goals were met? What goals were not met and why?
Make a plan for 2008. Write down goals and attach your "why" to each of them. This helps me stay focused with a more defined path.
I'm not much on resolutions, but I write down goals for the following areas - family, business, fitness, financial, and spiritual. I look forward to 2008 with a great deal of excitement and know that the best is yet to come!
Network Marketing is an amazing opportunity when done right. As a part of this industry, self development and growth is important. I recently joined the Renegade Network Marketer to do just that. For the next year, I will be heavily involved in growing, learning and developing myself and my business.
I will share the progress along the way.
Happy New Year!
Make a plan for 2008. Write down goals and attach your "why" to each of them. This helps me stay focused with a more defined path.
I'm not much on resolutions, but I write down goals for the following areas - family, business, fitness, financial, and spiritual. I look forward to 2008 with a great deal of excitement and know that the best is yet to come!
Network Marketing is an amazing opportunity when done right. As a part of this industry, self development and growth is important. I recently joined the Renegade Network Marketer to do just that. For the next year, I will be heavily involved in growing, learning and developing myself and my business.
I will share the progress along the way.
Happy New Year!
Monday, December 10, 2007
Ask Powerful Questions and LISTEN
Ask powerful questions and LISTEN!
As a network marketing veteran, I always apply the God gave us two ears and one mouth rule – ask questions and then listen. Listen to the answers.
It doesn’t matter if you are working with a potential customer, speaking with a prospect or working with a member of your team, powerful questions is a habit you want to engage in habitually.
The more you know about people, the more effective you will be in bringing value to them. Ask questions so you can get to know that person, really know them. Engaging in conversation and showing someone you care begins the process of relationship building through network marketing.
Each time you engage conversation with someone, be sure you know what it is you want to discover. Set a goal with each encounter. When you leave, know that you gave it your best and brought value to the situation.
When bring value to someone, it’s a win-win situation for everyone involved. Build your network marketing business with honesty and integrity and without the hype, and you will stand above other network marketers.
People will come to you, see the value of watching and learning from you and duplicating your efforts. Asking questions and more importantly listening to the answers will lead you in the right direction.
The bottom line is if you ask the powerful questions and listen to the answers, you will turn those prospects into customers, business partners and team members!
As a network marketing veteran, I always apply the God gave us two ears and one mouth rule – ask questions and then listen. Listen to the answers.
It doesn’t matter if you are working with a potential customer, speaking with a prospect or working with a member of your team, powerful questions is a habit you want to engage in habitually.
The more you know about people, the more effective you will be in bringing value to them. Ask questions so you can get to know that person, really know them. Engaging in conversation and showing someone you care begins the process of relationship building through network marketing.
Each time you engage conversation with someone, be sure you know what it is you want to discover. Set a goal with each encounter. When you leave, know that you gave it your best and brought value to the situation.
When bring value to someone, it’s a win-win situation for everyone involved. Build your network marketing business with honesty and integrity and without the hype, and you will stand above other network marketers.
People will come to you, see the value of watching and learning from you and duplicating your efforts. Asking questions and more importantly listening to the answers will lead you in the right direction.
The bottom line is if you ask the powerful questions and listen to the answers, you will turn those prospects into customers, business partners and team members!
Monday, November 26, 2007
Effective advertising on a low cost budget
Effective advertising on a low cost budget.
Many people begin their network marketing career with a low cost budget. So, what type of publicity can you get when funds are low and you need to keep your costs in check? The following are some ideas that you can incorporate, whether you are just beginning your network marketing business or if you are a veteran network marketer.
Submit “Letters to the Editor”. There are newspapers, magazines, online ezines and websites that accept and publish “Letters to the Editor.” In addition, webmasters are generally looking for solid testimonials that they can use on their website. Take the time to read a few publications or visit a few websites and notify the publisher of your thoughts. You could find your comments being published in all sorts of locations.
Write press releases. I have received some great exposure from these. Submit your press releases to your local and surrounding newspapers and let people know about the latest news in your network marketing business.
Check out http://www.prweb.com/. There are great tips on how to write a good PR as well as post it on their site for free.
Submit articles. There are many ezines and websites to submit your articles to. The key to writing a successful article is content. Make sure it is informative and adds value to the reader. Resource and tip oriented articles do well. Submit your articles to publishers and webmasters that you know....PLUS to article directories where publishers and webmasters go for content. Remember, just one ezine could reach thousands of potential prospects.
Blogs. Another great place to have your articles published is blogs. Search engines spider blogs more frequently than regular sites. The more your article is picked up around the net the more incoming links will show up to your sites with the SEs. This does wonders for your PR (page rank) and ultimately traffic to your website, which is what network marketing, is all about.
Join a civic group or volunteer at a local charity function. Creating an identity with your community can be very valuable. How about your team volunteering? Have signs, t-shirts, something that says who you are. Be sure to network, create visibility and have fun while you network.
Post to free classified ad websites. There are many of these, but the key is
Consistency.
Safelists is another avenue. Be consistent in your posting. Join 5-10 safelists
and post consistently and see what happens.
Conduct low or no cost seminars. If you share information that can bring value to others, you can then share your products and service at the conclusion of your workshop, seminar or open house. Creating relationships and bringing valuable information can get the relationship building process started.
Get involved with discussion groups and forums. Bring value and content once again to your readers. These are not meant to be blasted with ads. Find your niche and your interests and then become a “go to” person.
10. Use three lines. The most effective method of creating publicity starts with
Three lines
Your Name
Your Business Name
Your Domain Name
Use these three lines with every message, email, letter that you send out.
During your network marketing career, you never know where your next prospect might come from, so take the time to try some of these avenues. You might just find more and more traffic coming from places you never thought about.
Many people begin their network marketing career with a low cost budget. So, what type of publicity can you get when funds are low and you need to keep your costs in check? The following are some ideas that you can incorporate, whether you are just beginning your network marketing business or if you are a veteran network marketer.
Submit “Letters to the Editor”. There are newspapers, magazines, online ezines and websites that accept and publish “Letters to the Editor.” In addition, webmasters are generally looking for solid testimonials that they can use on their website. Take the time to read a few publications or visit a few websites and notify the publisher of your thoughts. You could find your comments being published in all sorts of locations.
Write press releases. I have received some great exposure from these. Submit your press releases to your local and surrounding newspapers and let people know about the latest news in your network marketing business.
Check out http://www.prweb.com/. There are great tips on how to write a good PR as well as post it on their site for free.
Submit articles. There are many ezines and websites to submit your articles to. The key to writing a successful article is content. Make sure it is informative and adds value to the reader. Resource and tip oriented articles do well. Submit your articles to publishers and webmasters that you know....PLUS to article directories where publishers and webmasters go for content. Remember, just one ezine could reach thousands of potential prospects.
Blogs. Another great place to have your articles published is blogs. Search engines spider blogs more frequently than regular sites. The more your article is picked up around the net the more incoming links will show up to your sites with the SEs. This does wonders for your PR (page rank) and ultimately traffic to your website, which is what network marketing, is all about.
Join a civic group or volunteer at a local charity function. Creating an identity with your community can be very valuable. How about your team volunteering? Have signs, t-shirts, something that says who you are. Be sure to network, create visibility and have fun while you network.
Post to free classified ad websites. There are many of these, but the key is
Consistency.
Safelists is another avenue. Be consistent in your posting. Join 5-10 safelists
and post consistently and see what happens.
Conduct low or no cost seminars. If you share information that can bring value to others, you can then share your products and service at the conclusion of your workshop, seminar or open house. Creating relationships and bringing valuable information can get the relationship building process started.
Get involved with discussion groups and forums. Bring value and content once again to your readers. These are not meant to be blasted with ads. Find your niche and your interests and then become a “go to” person.
10. Use three lines. The most effective method of creating publicity starts with
Three lines
Your Name
Your Business Name
Your Domain Name
Use these three lines with every message, email, letter that you send out.
During your network marketing career, you never know where your next prospect might come from, so take the time to try some of these avenues. You might just find more and more traffic coming from places you never thought about.
Friday, November 23, 2007
Ten steps to building a successful MLM business
The Internet is definitely the wave of the future. Dot-com fever is every where, and it seems that there is no cure. Fortunes are being made online and you want to stake your claim.
Here are a few key points to keep in mind as you develop and build your business –
1. Focus on the knowledge that you already have. Every web site, newsletter and online venture needs to have a Unique Selling Proposition or USP. This is something that sets you apart from the rest. Everyone has knowledge between their ears that is different and unique. Use it. Be willing to go the extra mile to make your product stand out. To further develop this, find other web sites and newsletters that are similar to yours. Study these and brainstorm about what appeals to you, and what you can do that is different.
Make sure your site is not another copy-cat web site. Nothing is worse than seeing the same information over and over again on many web sites. If you are offering Affiliate Programs, that’s great. But, develop your own sales letter and testimonials. Don’t just slap up a banner and hope it will make you millions.
Avoid constantly comparing yourself to others. Everyone comes to the table with different experiences, education, ideas, etc. If you are just getting started, you must realize that it will take time and many fine-tunings before you get your site, newsletter and product line just the way you want it. This is just part of the process.
View everything you do through the eyes of your potential customer. Make it about THEM, and not about you. Use the word "you" at least three times more than you use the word "I". Believe it or not, people don’t really care about you and what you have done. Turn your knowledge and experience into information that relates to them.
Tell people who you are, provide them with contact information and don’t be anonymous. Your picture should be on your web site, as well as where you are located, a phone number and valid email address. You don’t need to list your home address, but give them an idea of where you live. There is nothing worse than a web site promising you overnight riches with no contact information. I don’t know about you, but to me, this screams "SCAM" very loudly.
Automate your business as much as possible from the very beginning. Use autoresponders to provide highly requested information about your product or service. Autoresponders are also a great way to follow up and stay current with people that have expressed an interest in your offer. Most people do not buy on the first visit. Studies show that it takes 7 to 9 exposures before most people buy. If you give up too early, you’ll miss the pot of gold at the end of the web!
Use common business etiquette and manners. Avoid the use of slang. Remember, the World Wide Web is just that – world wide. You will never alienate an audience by using a professional tone, but you might if you get too casual. Other than blatant spam, answer emails, even if it is a brief acknowledgment. You never know when you will interact with someone again, so treat each person as your most valued customer. They might be!
Ask questions of others! Successful people love to offer help and advice. There are bulletin boards all over the Internet where you can post messages looking for help on a particular topic whether it’s how to design something into your site, where to get a merchant account or something else. If you don’t ask, you’ll never know. I learned through my first business project that people are successful for a reason. One reason is that they didn’t try to re-invent the wheel. If I can’t find the answer on my own, I’m the first one to post a message or send an email to someone that I think might have the answer. Try it! The responses and offers of help I have received from Internet millionaires are amazing.
Online marketing is great, but don’t forget to market your business offline as well. Every time you give someone cash, write a check or give your credit card, include a business card with it. Tell people about your online business and ask them to spread the word. Word of mouth advertising is better than any other form. Press releases, offline classifieds and traditional methods of advertising are important to your online business.
Build relationships and use networking skills online. Visit bulletin boards and newsgroups and offer real help and assistance. Don’t spam these places, but use a signature line promoting your business, if it is acceptable. If you are legitimate, people will remember you and it could be worth gold to you in the future.
I hope these tips will help you. The most important thing is to just get started. Don’t wait until you feel everything is perfect. It won’t be. It never is. You will probably make thousands of changes. Everyone does! When you are changing, you are growing and your business will, too!
Here are a few key points to keep in mind as you develop and build your business –
1. Focus on the knowledge that you already have. Every web site, newsletter and online venture needs to have a Unique Selling Proposition or USP. This is something that sets you apart from the rest. Everyone has knowledge between their ears that is different and unique. Use it. Be willing to go the extra mile to make your product stand out. To further develop this, find other web sites and newsletters that are similar to yours. Study these and brainstorm about what appeals to you, and what you can do that is different.
Make sure your site is not another copy-cat web site. Nothing is worse than seeing the same information over and over again on many web sites. If you are offering Affiliate Programs, that’s great. But, develop your own sales letter and testimonials. Don’t just slap up a banner and hope it will make you millions.
Avoid constantly comparing yourself to others. Everyone comes to the table with different experiences, education, ideas, etc. If you are just getting started, you must realize that it will take time and many fine-tunings before you get your site, newsletter and product line just the way you want it. This is just part of the process.
View everything you do through the eyes of your potential customer. Make it about THEM, and not about you. Use the word "you" at least three times more than you use the word "I". Believe it or not, people don’t really care about you and what you have done. Turn your knowledge and experience into information that relates to them.
Tell people who you are, provide them with contact information and don’t be anonymous. Your picture should be on your web site, as well as where you are located, a phone number and valid email address. You don’t need to list your home address, but give them an idea of where you live. There is nothing worse than a web site promising you overnight riches with no contact information. I don’t know about you, but to me, this screams "SCAM" very loudly.
Automate your business as much as possible from the very beginning. Use autoresponders to provide highly requested information about your product or service. Autoresponders are also a great way to follow up and stay current with people that have expressed an interest in your offer. Most people do not buy on the first visit. Studies show that it takes 7 to 9 exposures before most people buy. If you give up too early, you’ll miss the pot of gold at the end of the web!
Use common business etiquette and manners. Avoid the use of slang. Remember, the World Wide Web is just that – world wide. You will never alienate an audience by using a professional tone, but you might if you get too casual. Other than blatant spam, answer emails, even if it is a brief acknowledgment. You never know when you will interact with someone again, so treat each person as your most valued customer. They might be!
Ask questions of others! Successful people love to offer help and advice. There are bulletin boards all over the Internet where you can post messages looking for help on a particular topic whether it’s how to design something into your site, where to get a merchant account or something else. If you don’t ask, you’ll never know. I learned through my first business project that people are successful for a reason. One reason is that they didn’t try to re-invent the wheel. If I can’t find the answer on my own, I’m the first one to post a message or send an email to someone that I think might have the answer. Try it! The responses and offers of help I have received from Internet millionaires are amazing.
Online marketing is great, but don’t forget to market your business offline as well. Every time you give someone cash, write a check or give your credit card, include a business card with it. Tell people about your online business and ask them to spread the word. Word of mouth advertising is better than any other form. Press releases, offline classifieds and traditional methods of advertising are important to your online business.
Build relationships and use networking skills online. Visit bulletin boards and newsgroups and offer real help and assistance. Don’t spam these places, but use a signature line promoting your business, if it is acceptable. If you are legitimate, people will remember you and it could be worth gold to you in the future.
I hope these tips will help you. The most important thing is to just get started. Don’t wait until you feel everything is perfect. It won’t be. It never is. You will probably make thousands of changes. Everyone does! When you are changing, you are growing and your business will, too!
Monday, November 19, 2007
Recruting Tips
In Network Marketing, the “on the beach” money is made by recruiting and coaching others to duplicate your efforts.
You can find people who are interested everywhere.
Learn how to develop business partners from –
Your warm market
Out and About
Networking and local events
Referrals
Advertising
Home Parties
Shows, Booths and Expos
Online
Develop Your Story and Hot Button
The first step in effective sponsoring starts with developing your story and then leading with it when you get into conversation with others. Remember, stories sell, and facts and figures just tell.
Timing is everything.
Even if you think a person would be perfect for your business, if the timing isn’t right, it won’t be a fit.
That doesn’t mean it won’t be a fit in the future. If you handle the situation correctly, it could be the right time in the future.
Separate yourself from the outcome
This isn’t about you. It is about the person you are talking with.
Ask questions and LISTEN. These are a sample of questions to ask.
What are you looking for specifically?
What other businesses have you looked at?
Have you ever owned your own business or worked from home before?
How much time will you devote to your business?
How much of a financial investment are you willing to make?
What are you expectations in me as a partner?
What attracted you to my company or to me?
Create Curiosity
Drop bits and pieces of information. If your prospect is truly interested, he or she will ask questions about the details. Remember, that little is more.
Build trust
Be real! If you are passionate about what you do, your prospects will hear that. Be sincere and be honest. If you build your team with honesty, integrity and offer valuable information, you can change your business and YOUR LIFE!
You can find people who are interested everywhere.
Learn how to develop business partners from –
Your warm market
Out and About
Networking and local events
Referrals
Advertising
Home Parties
Shows, Booths and Expos
Online
Develop Your Story and Hot Button
The first step in effective sponsoring starts with developing your story and then leading with it when you get into conversation with others. Remember, stories sell, and facts and figures just tell.
Timing is everything.
Even if you think a person would be perfect for your business, if the timing isn’t right, it won’t be a fit.
That doesn’t mean it won’t be a fit in the future. If you handle the situation correctly, it could be the right time in the future.
Separate yourself from the outcome
This isn’t about you. It is about the person you are talking with.
Ask questions and LISTEN. These are a sample of questions to ask.
What are you looking for specifically?
What other businesses have you looked at?
Have you ever owned your own business or worked from home before?
How much time will you devote to your business?
How much of a financial investment are you willing to make?
What are you expectations in me as a partner?
What attracted you to my company or to me?
Create Curiosity
Drop bits and pieces of information. If your prospect is truly interested, he or she will ask questions about the details. Remember, that little is more.
Build trust
Be real! If you are passionate about what you do, your prospects will hear that. Be sincere and be honest. If you build your team with honesty, integrity and offer valuable information, you can change your business and YOUR LIFE!
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